A process of identifying customers and potential customers and attempting to calculate their lifetime value is called direct marketing.

Question

Quizplus · Accepted Answer

The process described is more accurately referred to as customer lifetime value (CLV) calculation, which is a component of customer relationship management (CRM), rather than direct marketing. Direct marketing focuses on sending promotional messages directly to consumers, not calculating their lifetime value.

A Process of Identifying Customers and Potential Customers and Attempting