Bill works in an ad agency.His job is to recommend how the advertising should work to satisfy the consumers' wants and needs.His insights into the consumer and role as the voice of the consumer define his position.What is his job title likely to be?

Question

Quizplus · Accepted Answer

The role described in the scenario is that of an account planner, whose job is to research consumer behavior, and develop insights that can be used to make informed decisions about advertising strategy. The account planner is often considered the voice of the consumer within the agency, and works closely with other departments to develop effective campaigns. The other job titles listed may also be found within an ad agency, but do not necessarily involve the same level of consumer research and strategy development as the account planner role.

Bill Works in an Ad Agency