Positioning refers to how brands view and compare competitive brands or types of products-how they see a brand relative to other brands in the category.

Question

Quizplus · Accepted Answer

Positioning refers to how a brand is perceived by customers in relation to competitive brands or types of products, focusing on the brand's image and place in the market from the consumer's perspective, not how brands view each other.

Positioning Refers to How Brands View and Compare Competitive Brands