Advertisers spend millions of dollars each year in media time and space.Which component of perception is used to measure the effectiveness of a media plan?
A) Exposure
B) Selection and attention
C) Interest and relevance
D) Awareness
E) Recognition
Correct Answer:
Verified
Q5: _ communication is a form of two-way
Q25: _ recognition or recall means respondents can
Q26: Ads that use jingles,slogans,catching headlines or repetitive
Q27: Who determines the objectives for the advertising
Q28: Which of the following is a component
Q32: When consumer involvement is high,the consumer will
Q33: Which of the following is NOT a
Q34: When consumer involvement is low,advertising often employs
Q35: _ relies on consumers to pass messages
Q39: _ means the message connects on some
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