________ recognition or recall means respondents can tell what they remember about an advertisement without their memory being prompted by seeing it again.

Question

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Unaided recognition or recall refers to the ability of respondents to remember a specific advertisement without any prompts or cues. This means that they can spontaneously recall the advertisement from memory without any external stimuli. Aided recognition or recall, on the other hand, refers to the ability of respondents to remember an advertisement when prompted with visual or audio cues such as seeing it again or hearing its brand name. Prompted recognition or recall usually involves some form of prompting, such as showing the respondents a list of possible ads or brands and asking them to identify which one they remember. Free or unscripted recall refers to the ability of respondents to freely associate with a brand or an advertisement without any specific prompts or cues.

________ Recognition or Recall Means Respondents Can Tell What They