Lauren is very particular about her coffee in the morning,using bottled water because the tap water in her office smells of chlorine and makes her coffee taste funny.She saw an ad for a coffee maker that had a filter to clear impurities from the water when making coffee.The ad had the headline,'Come on,this is your coffee we're talking about!' When Lauren saw that,she exclaimed,'Yes!' because she could identify with it on a personal level.What component of the affective response best signifies that aspect of self-interest like this ad does?

Question

Quizplus · Accepted Answer

Resonance is the component of affective response that best signifies self-interest since it involves identifying with the message on a personal level, similar to what Lauren experienced when she saw the ad. Resonance occurs when an individual feels a strong sense of connection or empathy with the message or the advertiser.

Lauren Is Very Particular About Her Coffee in the Morning,using