Who determines the objectives for the advertising message?

Question

Quizplus · Accepted Answer

The advertiser, along with its agency, is responsible for determining the objectives of the advertising message. They have a clear understanding of their brand, target audience, and message they want to convey through their advertising. The media and channel selection may be influenced by these objectives, but ultimately the advertiser and agency hold the responsibility to set the objectives.

Who Determines the Objectives for the Advertising Message