Which of the following is a way research is used in advertising planning?

Question

Quizplus · Accepted Answer

Research is used in various stages of advertising planning. Market information is used to understand the market size, competition, and trends. Consumer insight information helps in developing ads that resonate with the target audience. Message development research involves testing different ad messages to see which one resonates the most with the audience. Evaluation research assesses the effectiveness of the ad after it has been launched. Therefore, all of the above are ways research is used in advertising planning.

Which of the Following Is a Way Research Is Used