In practice,marketers are inundated with information,so in the area of research,the main challenge is intelligence,or what advertisers refer to as:

Question

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The main challenge in research for marketers is gaining insight, which refers to the ability to gather and understand relevant information and use it to inform marketing strategies. Creativity and intuition are important in marketing, but they are not the main challenge in research. Shadow shopping and audits are specific research methods and are not related to the overall challenge of gaining intelligence.

In Practice,marketers Are Inundated with Information,so in the Area of Research,the