When an agency gets a new client,the first thing the team has to do is learn about the brand.This is called ________.

Question

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When an agency gets a new client, the first thing the team has to do is to conduct a brand audit to understand the brand's current position, strengths, weaknesses, and opportunities. This helps the team to develop effective marketing strategies and campaigns that align with the brand's positioning and goals. Marketing research, advertising research, and copy research are all part of the brand audit process, but they are not the first step in understanding the brand.

When an Agency Gets a New Client,the First Thing the Team