When Conducting A(n)________,the Advertising Planner Will Either Formally or Informally

When conducting a(n) ________,the advertising planner will either formally or informally begin an assignment by collecting every possible piece of advertising and other forms of marketing communication that have been used by the brand.The planner will also consider the work of the brand's competitors and other relevant categories that may have lessons for the brand.

A) content analysis
B) semiotic analysis
C) brand experience
D) advertising audit
E) competitive analysis