When people on the creative team start to develop an advertisement,they conduct informal,as well as formal,research.The informal research could include:

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Informal research is conducted to gain insight into the target audience, their behavior, preferences, and expectations. Therefore, talking to sales staff can provide valuable information about customers' needs and desires. Watching people buy can provide insights into the decision-making process, preferences, and behaviors of the target audience. Looking at previous advertising can provide information on what has worked and what has not worked in the past, as well as insights into the preferences and expectations of the target audience. Therefore, all of these options are valid choices for informal research.

When People on the Creative Team Start to Develop an Advertisement,they