________ research is used to identify people who are in the market for a product in terms of their characteristics,attitudes,interests and motivations.

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Consumer research is used to identify potential customers based on their characteristics, attitudes, interests, and motivations. This information can be used to develop targeted marketing strategies and to design products that meet the needs of specific consumer groups. Advertising research is more focused on evaluating the effectiveness of specific advertising campaigns, while market research encompasses a broader range of activities related to understanding and analyzing markets and customers. Strategic research is typically used to guide overall business decisions, while copy research is focused on evaluating the effectiveness of specific advertising copy.

________ Research Is Used to Identify People Who Are in the Market