________ research delivers numerical data such as number of users and purchases,their attitudes and knowledge,their exposure to ads and other market-related information.It also provides information on reactions to advertising and motivation to purchase.
A) Secondary
B) Quantitative
C) Qualitative
D) Purchase intent analysis
E) Consumer insight
Correct Answer:
Verified
Q16: When the Advertising Research Foundation (ARF)compared copy-testing
Q17: _ research is used to identify people
Q18: A _,where participants receive a deck of
Q19: A formal and systematic tabulation of competitors'
Q20: Strategic research uncovers critical information that becomes
Q22: Sometimes consumers are asked to record their
Q23: Maria was participating in a research study
Q24: Keith is conducting secondary research into the
Q25: Information that has been collected and published
Q26: Emily works as the marketing insights coordinator
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