Emily works as the marketing insights coordinator of a credit union.She conducted a focus group in which 10 consumers discussed their attitudes toward credit unions.Based on this research,she concluded that most people think credit unions don't offer the same range of products and services as banks,and aren't aware of the key benefits of credit unions.Which of the following statements regarding this situation is TRUE?

Question

Quizplus · Accepted Answer

While focus groups can provide valuable insights, they should not be the sole basis for drawing conclusions. It is important to conduct other forms of research, such as surveys, to validate the findings from the focus group and to ensure that the perceptions held by the participants are representative of the wider target market. Additionally, while it may be helpful to conduct additional research with different age groups, this is not a requirement before drawing initial conclusions from the focus group.

Emily Works as the Marketing Insights Coordinator of a Credit