One way to test a consumer's memory is to show an advertisement to them,and then ask whether they remember having seen the advertisement.This is called a:

Question

Quizplus · Accepted Answer

A recognition test involves presenting the consumer with options and asking them to identify which they have seen before, as opposed to a recall test which requires them to remember and reproduce the advertisement without any prompts. Therefore, B is the most appropriate answer.

One Way to Test a Consumer's Memory Is to Show