Coca-Cola wanted to understand how consumers decide which brand of soft drink to purchase while they are shopping at a grocery store,so they hired a research firm that observed consumers as they made their selection in the store.Which type of research does this represent?

Question

Quizplus · Accepted Answer

Observational research involves observing consumers in their natural environment, such as a grocery store, to understand their behavior and decision-making processes.

Coca-Cola Wanted to Understand How Consumers Decide Which Brand of Soft