Which of the following statements regarding Yellow Pages advertising is TRUE?
A)Only businesses that have paid for advertising space are listed in the Yellow Pages.
B)Only 10% of consumers who consult the Yellow Pages follow up with some kind of action.
C)Because a Yellow Pages ad is part of a search for a product or service by a committed consumer,the ads are not intrusive.
D)Advertising in directories is extremely expensive.
E)Only directories published by AT&T can use the name Yellow Pages.

Question

Quizplus · Accepted Answer

The statement that Yellow Pages ads are not intrusive because they are part of a search for a product or service by a committed consumer is true. The other statements are false - not all businesses that are listed have paid for advertising space, the percentage of consumers who follow up is higher than 10%, advertising in directories is not necessarily extremely expensive, and other companies can publish directories using the name Yellow Pages as long as they meet certain criteria.

Which of the Following Statements Regarding Yellow Pages Advertising Is