Advertising on the web now accounts for 15% of the total advertising pie in Australia.

Question

Quizplus · Accepted Answer

According to the latest data from Standard Media Index, digital advertising now accounts for 35% of the total advertising market in Australia, with 52% of digital advertising spend going towards search and directories, 28% on general display, and 15% on video. Therefore, advertising on the web now accounts for more than 15% of the total advertising pie in Australia.

Advertising on the Web Now Accounts for 15% of the Total