Segmentation refers to the number of copies a newspaper sells and is the primary way that newspapers' reach is measured and compared with the reach of other media.

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Segmentation refers to the process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors who might require separate products or marketing mixes, not to the number of copies a newspaper sells. Newspaper reach is often measured by circulation and readership, not segmentation.

Segmentation Refers to the Number of Copies a Newspaper Sells