In television audience measurement,the term exposure is interchangeable with which term?
A)Impacts
B)Opportunity to see
C)Share
D)Rating
E)Homes using television

Question

Quizplus · Accepted Answer

Exposure and opportunity to see refer to the number of times a viewer has the chance to see an advertisement or program. Impacts refer to the total number of viewers who have seen a particular advertisement or program, share refers to the percentage of viewers watching a particular program, rating refers to the percentage of households watching a particular program at a specific time, and homes using television refers to the total number of households with a television set turned on during a specific time period. Therefore, the term exposure is interchangeable with opportunity to see.

In Television Audience Measurement,the Term Exposure Is Interchangeable with Which