A major change in broadcast is _______,or the dissolving distinctions between media systems,distribution and content.
A) free-to-air television
B) convergence
C) user-generated content
D) product placement
E) interactivity
Correct Answer:
Verified
Q4: With which of the following media consumption
Q5: Convergence is most probably an outcome of
Q6: Which of the following statements is true
Q7: The price of a television spot or
Q8: Broadcast media does NOT include which of
Q10: The top 20 programs on Australian TV
Q11: In television audience measurement,the term exposure is
Q12: Which group of consumers typically spends the
Q13: One way to reach well-educated,affluent households is
Q14: Program _ is when the advertiser assumes
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