Convergence is most probably an outcome of which of the following?
A)Integrated marketing communication strategies
B)Anti-siphoning legislation
C)Program sponsorship
D)Collective ratings
E)The hybrid funding model

Question

Quizplus · Accepted Answer

Integrated marketing communication strategies can bring about convergence by creating a consistent message across various media platforms such as TV, radio, print, and online. This makes it easier for audiences to engage with the content and for marketers to reach a wider audience. Additionally, it can create a more cohesive brand experience for consumers.

Convergence Is Most Probably an Outcome of Which of the Following