The price of a television spot or set of spots is determined by the:
A)network managers
B)surrounding program
C)part of the day it is viewed
D)consumers
E)both (b)and (c)

Question

Quizplus · Accepted Answer

The price of a television spot or set of spots is determined by the surrounding program and the part of the day it is viewed. These factors affect the number of viewers that are likely to see the message, which in turn affects the value of the ad space. Network managers may play a role in setting the prices, but ultimately it is driven by the demand and supply of ad space and the audience that the ad is targeting. The consumers do not play a direct role in setting the price of the ad space.

The Price of a Television Spot or Set of Spots