Which of the following statements is false regarding advertising writing style?
A)Words such as interesting,very and save are effective in ad copy.
B)Effective copy is succinct and single-minded.
C)Every word counts because space and time are expensive.
D)Copy should be simple to allow the ad to compete in a cluttered environment.
E)Copy should use the language of the target audience.

Question

Quizplus · Accepted Answer

Words such as "interesting" and "very" are generally not considered effective in ad copy because they are subjective and do not provide specific information to the audience. "Save," on the other hand, can be effective in communicating a value proposition to the audience.

Which of the Following Statements Is False Regarding Advertising Writing