What is the purpose of the closing paragraph in body copy?
A)To give readers interesting information so that they go back and read the full body copy.
B)Provides specific information such as price and warranty.
C)Provides the required disclaimers.
D)Draws the reader's attention to the selling premise.
E)Refers back to the creative concept and wraps up the big idea.

Question

Quizplus · Accepted Answer

The closing paragraph in body copy is meant to refer back to the creative concept and wrap up the big idea. It is a way to leave a lasting impression on the reader and reinforce the selling premise. Options A, B, and C are not relevant to the purpose of the closing paragraph, while option D is too vague and not specific to the function of the closing paragraph.

What Is the Purpose of the Closing Paragraph in Body