Which of the following is a literary technique used by copywriters to enhance the memorability of subheads,slogans and taglines?
A) Direct address
B) Unexpected phrasing
C) Rhyme,rhythm and alliteration
D) Music
E) All of the above
Correct Answer:
Verified
Q13: Which of the following statements is false
Q14: Headlines can be grouped into which two
Q15: What is the purpose of the closing
Q16: Which paragraph(s)gets special attention in body copy?
A)Lead
B)Close
C)Middle
D)(a)and
Q17: An ad without the _ is just
Q19: Which of the following is a type
Q20: To develop the right tone of voice,copywriters
Q21: Which of the following is NOT a
Q22: Radio's special advantage is that the story
Q23: Which of the following is a tool
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