Your friend was recently killed by a drunk driver. Students from an organization against drunk drivers ask you to sign their petition and donate to their cause. You are more than happy to comply because of your friend's recent demise. This demonstrates how the ________ of your attitude influences your behavior.

Question

Quizplus · Accepted Answer

Accessibility refers to the degree to which a particular attitude is at the forefront of one's mind and easily retrievable, which in this case, refers to the recent death of the friend due to drunk driving, making the attitude towards drunk driving highly accessible and thus influencing the behavior to comply with the organization's request.

Your Friend Was Recently Killed by a Drunk Driver