The first time that Timko saw a certain pickup truck, he immediately liked the way it performed. Later, he learned that its performance was good, but not as good as he had first thought. His initial attitude, by which he judged later ideas about the car, is what social psychologists call a

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Timko's initial attitude serves as a reference point or "cognitive anchor" for his later judgments about the pickup truck, influencing how he interprets new information about its performance.

The First Time That Timko Saw a Certain Pickup Truck