Many companies adopted the philosophy that consumer satisfaction should be the central focus of the entire organization in which of the following eras?
A)laissez faire
B)marketing
C)selling
D)production

Question

Quizplus · Accepted Answer

The philosophy that consumer satisfaction should be the central focus of the entire organization was adopted in the marketing era. This era saw a shift from a focus on production (producing goods as efficiently as possible) and selling (persuading customers to buy what was already produced) to a focus on understanding and meeting the needs and wants of customers. Companies began to adopt marketing strategies that aimed to create value for customers and build long-term relationships with them.

Many Companies Adopted the Philosophy That Consumer Satisfaction Should Be