Red Bull used which of the following to develop credibility for its brand among young consumers who view traditional product promotion with a raised eyebrow?
A)product-use market segmentation
B)satirical ads that poked fun at typical energy drink claims
C)grassroots word-of-mouth marketing
D)testimonials from widely admired celebrities and athletes

Question

Quizplus · Accepted Answer

Red Bull effectively used grassroots word-of-mouth marketing to build credibility among young consumers, leveraging events, sponsorships, and unique experiences to create buzz and authenticity around their brand.

Red Bull Used Which of the Following to Develop Credibility