The ability of firms to take advantage of mass customization and just-in-time inventory methods demonstrates the importance of which of the following types of elements in a firm's marketing mix?
A)economic
B)technological
C)promotion
D)distribution

Question

Quizplus · Accepted Answer

The ability to implement mass customization and just-in-time inventory methods requires advanced technological capabilities, making it an important element in a firm's marketing mix. Economic factors may influence a firm's ability to invest in technology, but they do not directly affect the implementation of mass customization or just-in-time inventory. Promotion and distribution may be important in reaching customers and delivering products, but they do not directly impact a firm's ability to implement these manufacturing and inventory methods.

The Ability of Firms to Take Advantage of Mass Customization