Jim works in the marketing department of a large firm.He recently spent much of his time working on new packaging ideas for one of his company's products.This work would contribute to which of the following?
A)competitive strategy
B)product strategy mix
C)design component
D)pricing strategy

Question

Quizplus · Accepted Answer

Jim's work on new packaging ideas is most likely contributing to the company's product strategy mix, which involves the various decisions made regarding a product's features, design, packaging, branding, and other aspects. This is different from competitive strategy, which involves how a company positions itself against its competitors, pricing strategy, which is about how much to price the product for, and design component, which may be a part of the product strategy mix but is too specific to be the best overall choice.

Jim Works in the Marketing Department of a Large Firm