Marketing in foreign markets requires altering the goods or services offered to meet the tastes of local customers.Therefore,business leaders must develop which of the following to meet customer needs in each key market?
A)global database
B)high level of technological expertise
C)global marketing environment
D)global marketing mix

Question

Quizplus · Accepted Answer

The global marketing mix involves adapting a company's products, pricing, promotion, and distribution to meet the unique needs and preferences of customers in each key market. This approach focuses on tailoring the marketing mix to the local market rather than offering a standardized approach. Therefore, it is the best choice to meet customer needs in foreign markets. A global database and high level of technological expertise may be helpful, but they are not directly related to meeting customer needs in foreign markets. The global marketing environment is a broader concept that encompasses factors such as economic, political, social, and cultural factors that affect the company's ability to operate in various markets.

Marketing in Foreign Markets Requires Altering the Goods or Services