What is the term for the process of continually collecting a broad range of information about the marketing environment from a variety of sources?
A)semantic search
B)market matrix analysis
C)econometric market research
D)environmental scanning

Question

Quizplus · Accepted Answer

The term for continually collecting a broad range of information about the marketing environment from a variety of sources is environmental scanning. Therefore, choice D is the correct answer. Choice A, semantic search, refers to a search technique that uses natural language processing to understand the searcher's intent and the context of the query. Choice B, market matrix analysis, is not a term commonly used in marketing research. Choice C, econometric market research, refers to a statistical method used in economics to analyze and predict market trends but is not specifically related to the process of environmental scanning.

What Is the Term for the Process of Continually Collecting