Advantages of online focus groups include all of the following EXCEPT:
A) geographic distance is overcome for respondents.
B) client can observe from home or office.
C) respondents can be re-contacted easier.
D) people are less inhibited in their responses.
E) costs are equivalent to traditional focus groups.

Question

Quizplus · Accepted Answer

The statement "costs are equivalent to traditional focus groups" is incorrect. In fact, online focus groups can often be more cost-effective than traditional focus groups due to savings in travel, facilities, and personnel.

Advantages of Online Focus Groups Include All of the Following