Advantages of depth interviews over traditional focus groups include all of the following EXCEPT:
A) richer discussion of sensitive topics.
B) deeper insights about underlying motives.
C) less social pressure to conform.
D) scheduling of respondents.
E) cost per respondent.

Question

Quizplus · Accepted Answer

Depth interviews typically have a higher cost per respondent compared to traditional focus groups, which is a disadvantage rather than an advantage.

Advantages of Depth Interviews Over Traditional Focus Groups Include All