CRM focuses on ________.
A) maximizing the number of transactions per unit of time
B) maximizing customer loyalty
C) minimizing product defects
D) having the lowest prices in the market

Question

Quizplus · Accepted Answer

CRM stands for Customer Relationship Management, which is a strategy that aims to build long-term, sustainable relationships with customers. This involves understanding customer needs and preferences, providing personalized experiences, and fostering customer loyalty. Therefore, the focus of CRM is on maximizing customer loyalty rather than simply maximizing the number of transactions or having the lowest prices. Minimizing product defects may be a component of a company's overall quality control strategy but is not the primary focus of CRM.

CRM Focuses on ________