Scenario 1-2
Chug Enterprises is planning to create a new line of products and enter into the sports drink market. They plan to advertise the first product to teenagers as being the best-tasting sports drink on the market. The second product will be advertised to adults as being the lowest calorie sports drink one can buy. The third product will be advertised to senior citizens as containing calcium, a mineral needed to maintain a healthy bone structure. Each product will have separate, distinctive packaging.
-(Scenario 1-2)For its second product to be successful,Chug Enterprises believes that it must effectively target youth.To do this,the company uses influencer marketing.In such a scenario,which of the following is the company most likely using?

Question

Scenario 1-2
Chug Enterprises is planning to create a new line of products and enter into the sports drink market. They plan to advertise the first product to teenagers as being the best-tasting sports drink on the market. The second product will be advertised to adults as being the lowest calorie sports drink one can buy. The third product will be advertised to senior citizens as containing calcium, a mineral needed to maintain a healthy bone structure. Each product will have separate, distinctive packaging. 
-(Scenario 1-2)For its second product to be successful,Chug Enterprises believes that it must effectively target youth.To do this,the company uses influencer marketing.In such a scenario,which of the following is the company most likely using?

Quizplus · Accepted Answer

Influencer marketing relies on peer-to-peer persuasion, where individuals with a large social media following promote a product to their followers in an organic way. This strategy is particularly effective for targeting youths who are more likely to be influenced by their peers and social media personalities than traditional marketing methods like personal selling or coupons and rebates. Free sampling might also be used in conjunction with influencer marketing, but it is not the primary method in this scenario.

Scenario 1-2 Chug Enterprises Is Planning to Create a New Line of Line