Scenario 1-3
A videogame company, Nintendo, launched an innovative motion-sensing gaming console called the Wii. The Wii quickly took over as the leading gaming console because of its unique activity-enabling qualities, and for nearly four years, it dominated hardware sales in the gaming industry as any true competition for the product was yet to be introduced. However, this changed when Sony introduced its own motion-detecting gaming system to the market, the PlayStation Move. Sony has marketed the product as a superior product to Nintendo's, claiming that it is more precise and flaunts the PlayStation's high quality graphics. Sony's Move has been a topic of great debate, but the reception of the product over the long haul is yet to be seen. To dethrone the Wii, Sony will need to find a way to appeal to those who have not yet bought into "motion gaming." And of course, it wouldn't hurt if Sony somehow finds a way to entice Nintendo followers to switch over to its newest addition to the gaming industry.
-(Scenario 1-3)If Sony uses advertisements that focus on the niche characteristics of Move that Wii does not have,the company is using:

Question

Scenario 1-3
A videogame company, Nintendo, launched an innovative motion-sensing gaming console called the Wii. The Wii quickly took over as the leading gaming console because of its unique activity-enabling qualities, and for nearly four years, it dominated hardware sales in the gaming industry as any true competition for the product was yet to be introduced. However, this changed when Sony introduced its own motion-detecting gaming system to the market, the PlayStation Move. Sony has marketed the product as a superior product to Nintendo's, claiming that it is more precise and flaunts the PlayStation's high quality graphics. Sony's Move has been a topic of great debate, but the reception of the product over the long haul is yet to be seen. To dethrone the Wii, Sony will need to find a way to appeal to those who have not yet bought into "motion gaming." And of course, it wouldn't hurt if Sony somehow finds a way to entice Nintendo followers to switch over to its newest addition to the gaming industry. 
-(Scenario 1-3)If Sony uses advertisements that focus on the niche characteristics of Move that Wii does not have,the company is using:

Quizplus · Accepted Answer

External positioning involves differentiating a product from its competitors by highlighting unique features that set it apart. By advertising the niche characteristics of the Move that the Wii lacks, Sony is using external positioning to compete with Nintendo's Wii. Institutional advertising focuses on promoting a company's image rather than its products, while brand extension involves using an existing brand to launch a new product or line of products. Internal positioning, on the other hand, refers to positioning a product or service within a company's own portfolio of offerings.

Scenario 1-3 A Videogame Company, Nintendo, Launched an Innovative Motion-Sensing Gaming Console