Scenario 1-4 Target, a Global Discount Retailer, Generates Around 65 Billion Dollars

Scenario 1-4
Target, a global discount retailer, generates around 65 billion dollars in sales annually. Additionally, the company employs more than 360,000 people worldwide. Target stores carry just about every major brand imaginable. Target also carries a number of its own brands including Market Pantry, Archer Farms, and Up and Up. Each of the brand labels appears on different products throughout the store-for example, the Archer Farms label appears on the retailer's highest quality foods. The Market Pantry label appears on food items as well; however, these items are often sold at a significantly lower price. The Up and Up label is on a large range of products ranging from paper products to household cleaning supplies. 
-(Scenario 1-4) The company's goal is for a product with any one of Target's in-house brand labels on it to be known by consumers for the values of the brand-both tangible and intangible.Thus,in this scenario,Target's goal is to _____________.

A)  create elasticity of demand 
B)  conduct market segmentation  
C)  establish brand loyalty 
D)  stimulate latent promotion