Scenario 5-2
Since its introduction to the market in 2007, Apple Inc.'s iPhone dominated other smartphones in terms of units activated per year. However, several years later, Apple began facing stiff competition from Google's Android software and Samsung. The problem for Apple was that its competition, primarily phones powered by Android operating systems, largely outnumbered the iPhone in terms of available options. In the U.S. alone, there were over twenty smartphones that run on the Android operating system, compared to Apple's one iPhone. Now more than ever, Apple, which insists on tight control of its devices, must find a way to win in an intensely competitive market against rivals that are openly licensing their software to scores of companies.
-(Scenario 5-2)After purchasing a phone,Kathy states that she should have purchased an iPhone rather than the one she purchased because the iPhone is more popular and elegant.This is an example of .

Question

Scenario 5-2
Since its introduction to the market in 2007, Apple Inc.'s iPhone dominated other smartphones in terms of units activated per year. However, several years later, Apple began facing stiff competition from Google's Android software and Samsung. The problem for Apple was that its competition, primarily phones powered by Android operating systems, largely outnumbered the iPhone in terms of available options. In the U.S. alone, there were over twenty smartphones that run on the Android operating system, compared to Apple's one iPhone. Now more than ever, Apple, which insists on tight control of its devices, must find a way to win in an intensely competitive market against rivals that are openly licensing their software to scores of companies.
-(Scenario 5-2)After purchasing a phone,Kathy states that she should have purchased an iPhone rather than the one she purchased because the iPhone is more popular and elegant.This is an example of        .

Quizplus · Accepted Answer

Kathy's statement reflects cognitive dissonance, which is a feeling of discomfort or psychological stress experienced by someone who holds two or more contradictory beliefs, values, or ideas. In this case, Kathy purchased a phone that is not an iPhone, but she believes that iPhones are more popular and elegant. This creates cognitive dissonance for her, as she holds two conflicting beliefs. She may try to rationalize her decision by convincing herself that her phone is still good or by planning to buy an iPhone in the future, for example.

Scenario 5-2 Since Its Introduction to the Market in 2007, Apple Inc.'s