Bumbo is a company that manufactures products for babies and toddlers.Its advertising campaigns have carried various slogans over the years,and they change up the thematic core of the messages every week.This is an example of consistent positioning approach.

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This is an example of an inconsistent positioning approach because the advertising campaigns change their thematic core every week, which means the message is not consistent over time.

Bumbo Is a Company That Manufactures Products for Babies and Toddlers.Its