A gourmet spa advertises itself as offering relaxation to the extreme and the best massage in America.The owner of the local shop buys ads focusing on a relaxing experience and their award-winning massage therapists.This is an example of internal consistency.

Question

Quizplus · Accepted Answer

Internal consistency refers to the alignment of a company's marketing message with its core values and messaging across all channels. In this example, the ad's focus on relaxation, award-winning massage therapists, and being a gourmet spa all align with each other, indicating internal consistency.

A Gourmet Spa Advertises Itself as Offering Relaxation to the Extreme