Taco Bell is launching a new advertising campaign portraying its restaurant as having very fast service and a cheerful staff to target a younger crowd.The campaign will be more successful if it uses various aspects of IBP such as sponsorships,contests,and sales promotions in addition to TV and social media,rather than TV commercials alone,to best reach this group.

Question

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The use of various aspects of IBP such as sponsorships, contests, and sales promotions can enhance the effectiveness of the advertising campaign and better reach the targeted younger audience, in addition to TV commercials and social media.

Taco Bell Is Launching a New Advertising Campaign Portraying Its