Advertising is relevant for both business-to-business as well as for business-to-consumer approaches.
Correct Answer:
Verified
Q11: Demographics are used to describe or profile
Q12: Taco Bell is launching a new advertising
Q13: Psychographic segmentation is used in selecting target
Q14: Brand opportunities relate with credibility,relevance,stretch,and differentiation.
Q15: If an advertiser sees a large potential
Q17: Alluring is a company that manufactures cosmetic
Q18: In the world of advertising,products are positioned,but
Q19: STP marketing includes three aspects: segmentation,targeting,and positioning.
Q20: Companies at times target "casual users".
Q21: The McDonald's team aligned its marketing mix
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