The McDonald's team aligned its marketing mix in a design that would represent a particular identity,showcasing certain themes and value,and shaped to gain distinctive approval from parents.This demonstrates the process of ______.
A) switching.
B) commoditization.
C) segmenting.
D) singularization.

Question

The McDonald's team aligned its marketing mix in a design that would represent a particular identity,showcasing certain themes and value,and shaped to gain distinctive approval from parents.This demonstrates the process of ______.
A) switching. 
B) commoditization. 
C) segmenting. 
D) singularization.

Quizplus · Accepted Answer

The process described in the statement is segmentation, which involves dividing the market into smaller groups with similar needs and characteristics, and developing a specific marketing mix for each segment.

The McDonald's Team Aligned Its Marketing Mix in a Design