The Folgers brand team looked at the diverse market of all coffee drinkers,then broke it down by age.The team chose to focus on college-aged students who were new to coffee; these people represent the _______
A) benefit positioning.
B) positioning value proposition.
C) target market.
D) segmenting persuasion tools.

Question

The Folgers brand team looked at the diverse market of all coffee drinkers,then broke it down by age.The team chose to focus on college-aged students who were new to coffee; these people represent the _______ 
A) benefit positioning. 
B) positioning value proposition. 
C) target market. 
D) segmenting persuasion tools.

Quizplus · Accepted Answer

The Folgers brand team has segmented the market based on age and chosen to focus on a specific group, which is college-aged students who are new to coffee. This group represents the target market for the team, who will develop marketing strategies to reach and influence this group.

The Folgers Brand Team Looked at the Diverse Market of All