Folgers coffee focuses on graduates and newlyweds in advertising,as they are the next generation of coffee-drinkers at home.This campaign is an example of:
A) ambush marketing.
B) guerilla marketing.
C) heavy-user-focused marketing.
D) point-of-entry marketing.

Question

Folgers coffee focuses on graduates and newlyweds in advertising,as they are the next generation of coffee-drinkers at home.This campaign is an example of: 
A) ambush marketing. 
B) guerilla marketing. 
C) heavy-user-focused marketing. 
D) point-of-entry marketing.

Quizplus · Accepted Answer

Folgers coffee targets graduates and newlyweds as they represent a new segment entering the market for home coffee consumption, making it an example of point-of-entry marketing. This strategy focuses on consumers at a specific life stage or point of entry into a new market segment.

Folgers Coffee Focuses on Graduates and Newlyweds in Advertising,as They