As a segment,variety seekers:
A) are extremely committed to a brand.
B) enjoy new experiences and switch brands for that reason.
C) need little encouragement to continue purchasing a brand.
D) are unusually enthusiastic about one brand and often excessive in their purchasing activities of it.

Question

As a segment,variety seekers: 
A) are extremely committed to a brand. 
B) enjoy new experiences and switch brands for that reason. 
C) need little encouragement to continue purchasing a brand. 
D) are unusually enthusiastic about one brand and often excessive in their purchasing activities of it.

Quizplus · Accepted Answer

Variety seekers enjoy new experiences and are willing to switch brands to achieve it. They are not necessarily committed to any particular brand and may try different ones to satisfy their desire for variety.

As a Segment,variety Seekers